Setia City Mall Phase 2

Selangor, Malaysia

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Setia City Mall Phase 2

Selangor, Malaysia

Read more

END OF PROJECT

Commercial

257,742

sqft

A sense of place takes over the new extension of Setia City Mall Phase 2 in Setia Alam with a mise en scene that is thoroughly informed by childhood memories and nostalgic elements. A conversational immersive space for millennials, the design scheme not only brings joy but also encourages interaction between adults and children, living to its name as the go-to neighbourhood mall for the community here. The interiors are predominantly neutral with coloured accents that distinguished each floor with its own identity — a appetite-inducing terracotta orange for the F&B precinct on the LG floor, a sepia yellow for the fashion precinct on the UG floor, and a calming seafoam green for the children and wellness precinct on L1. Every floor is cleverly demarcated with these overarching colour palettes, peppered with realistic art installations that depict childhood elements creatively. Elevating the idea of sentimental joy with a sense of community, this refreshing take on nostalgic elements from the 90s is truly an meaningful experience for the people here —bringing back the joy of reliving childhood memories through immersive spaces.

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AWARDS

Honoury Mention

APSDA Awards

2023

Bronze

MIID REKA Awards

2023

Setia City Mall Phase 2

Selangor, Malaysia

Read more

Setia City Mall Phase 2

Selangor, Malaysia

Read more

END OF PROJECT

Commercial

257,742

sqft

A sense of place takes over the new extension of Setia City Mall Phase 2 in Setia Alam with a mise en scene that is thoroughly informed by childhood memories and nostalgic elements. A conversational immersive space for millennials, the design scheme not only brings joy but also encourages interaction between adults and children, living to its name as the go-to neighbourhood mall for the community here. The interiors are predominantly neutral with coloured accents that distinguished each floor with its own identity — a appetite-inducing terracotta orange for the F&B precinct on the LG floor, a sepia yellow for the fashion precinct on the UG floor, and a calming seafoam green for the children and wellness precinct on L1. Every floor is cleverly demarcated with these overarching colour palettes, peppered with realistic art installations that depict childhood elements creatively. Elevating the idea of sentimental joy with a sense of community, this refreshing take on nostalgic elements from the 90s is truly an meaningful experience for the people here —bringing back the joy of reliving childhood memories through immersive spaces.

Read more

AWARDS

Honoury Mention

APSDA Awards

2023

Bronze

MIID REKA Awards

2023

ⓒ 2024 Bluwater Studio

bluw@bluwaterstudio.com

ⓒ 2024 Bluwater Studio

bluw@bluwaterstudio.com